Built from renders Jackson Shaw already owns
Clayton Everett Design

Your renders, brought to life.

Jackson Shaw already makes beautiful renders, brochures and drone films. This is the same source material taken further: not just the building, but how it operates, what it feels like to be there, what it feels like to run a business in it. Built with AI from renders and photography you already own, customisable for any tenant, at a fraction of the cost and time of a shoot. Two short teasers below.

Teaser 01 · Industrial · ATX 130, Austin TX

A logistics park, brought to life.

Built entirely from Jackson Shaw's existing renders and site photography. Not just the buildings, but the park operating: trucks at the docks, the yard working, a full day of light in one cut. A fraction of the cost and time of a shoot, and customisable for every tenant pitch.

Sound on · built from existing renders and photography.

Teaser 02 · Hospitality · AC / Element Symphony Park, Fort Worth TX

The same hotel, open and alive.

From the brochure renders alone. The experience a guest actually has: arriving at the door, the lounge busy, the bar pouring, light moving through the rooms. The lived-in feeling a still render can't carry, and a shoot would cost a fortune to stage.

Sound on · built from the brochure renders alone.

More of our work / Real estate

The same approach, across real estate.

Those two teasers aren't one-offs. Every film here started as flat renders and photography a client already had. Industrial, residential, commercial and co-working, all finished as cinema from the source material they already owned.

Case 01 / Industrial structures

A finished building before the first bolt.

Lauralu builds turnkey modular industrial canopies, sports roofs, megastructures. We turned the engineering drawing into the marketing film, so clients see the facility full, lit, and busy before they sign the build order. Closest analogue to your Parc industrial and logistics product.

Industrial & sports structuresUK & IEModular construction

Lauralu Industry

Turnkey modular buildings: padel courts, sports roofs, industrial canopies, megastructures. 30 years in business, 220+ projects, installation in 14 days or less. The brief was to let clients see a finished facility before the first bolt went in.

BeforeRenders, structure photos, references
BeforeIndoor rugby dome reference
BeforeExisting Lauralu clear-span structure
BeforeLauralu wooden-clad padel facility render
BeforeLauralu modular building
AfterBrand & construction film

What we made

A 44-second brand and construction film showing both process and finished space in use. Static product shots and one indoor mockup, finished as cinema. Now a core sales-enablement asset for every sports and industrial vertical Lauralu pitches into.

"The same approach scales to a logistics lease-up or an industrial owner walkthrough. The shot count and the runtime change. The craft does not." Production note
Case 02 / Pre-build walkthrough

Sell the building before the bricks are laid.

Willow Grove was a development that needed to sell off-plan. We built a cinematic walkthrough from the developer's brochure alone. Closest analogue to a hotel investor film or a mixed-use pre-lease reel: the building exists on paper, the audience needs to feel it.

Housing developmentUKNew-build / off-plan

Willow Grove

A new-build development that needed to sell off-plan before a single brick was laid. The only source material was the developer's brochure: a 36-second drone reel of the site and a folder of show-home stills.

BeforeSource material
Before
BeforeWillow Grove show-home kitchen
BeforeWillow Grove show-home bedroom
BeforeWillow Grove show-home interior
BeforeWillow Grove show-home exterior
AfterCinematic walkthrough

What we made

A full cinematic walkthrough that moves through the same rooms. Same stills, finished as film. The developer went from a property folder to a broadcast-grade brand asset, ready before the first brick was laid.

Case 03 / Empty floor to populated walkthrough

From listing photo to populated film.

Two commercial spaces. One a vacant Belfast office floor. One a working co-working campus. Both started with the standard agency photography pack. We turned both into populated, lived-in walkthroughs. Closest analogue to your commercial leasing and mixed-use pursuits.

Commercial officeBelfastVacant Cat-B floor

Paper Exchange

A vacant Category B floor in Belfast. The architect's render plus three raw listing photographs of bare concrete, exposed ceiling services, and the Belfast skyline through glazing.

BeforeListing photography
BeforePaper Exchange architect's render
BeforePaper Exchange empty floor, exposed services
BeforePaper Exchange empty floor, glazing to Belfast skyline
BeforePaper Exchange raw listing photo
AfterPopulated walkthrough

What we made

A 27-second populated walkthrough built from the architect's render and the agent's own listing shots. Desks, people, kitchen, skyline framed through an occupied lounge. From the same source material the leasing agent already had.

Co-workingBelfastWorking facility

East Belfast Enterprise

EBE runs The Foundry, a co-working space with private offices, hot desks, a lounge, a kitchen, meeting rooms, and an event hall. The brief was the standard agency set: clean shots of empty rooms on a Wednesday afternoon. Nothing differentiating.

BeforeEBE's interior photography
BeforeEBE The Foundry exterior
BeforeEBE lounge
BeforeEBE kitchen
BeforeEBE reception
After16+ cinematic clips
Exterior approach
Arrival
Lounge
Populated
Kitchen
In motion
Resident brand
Collab

What we made

16+ cinematic clips, every one built from a still photo of an empty room that already existed. Exterior approach. People moving through the lounge. Kitchen conversations. Event hall mid-networking. Dedicated brand moments for the resident partners. No shoot day. No location hire. No disruption to the tenants.

"Photography to possibility. Every developer already has the source material. They just don't know it's the source material yet." Production note
How the work gets made

Fourteen days. Four stages.

Day 0 / 15 mins

The call

Your marketing or leasing lead tells us what's at stake. A lease-up, a capital raise, a groundbreaking, a CRE awards entry. We tell you if it's a fit. If it is, a short brief lands the same day.

Days 1 to 3

Your raw material

Architect's renders. Drone reels. Site and asset photography. Brand assets. Whatever exists. Plus one recorded conversation so the script lands in your voice.

Days 4 to 10

Script, storyboard, generate

The longest stretch and the one that matters. Script, storyboard, reference, then generate every shot. You see cuts at each milestone, not just the end.

Days 11 to 14

Edit, grade, deliver

Finished in-house. Investor film, leasing reel, social cutdowns, lobby loop. Whatever formats the campaign needs.

A lease-up, an investor raise, a groundbreaking we should look at.

15 minutes. We'll show you what one of yours could look like.

Let's talk about it
Before you commit

Send us one project.
Get back a storyboard.

Pick one Jackson Shaw development, one lease-up, one investor film. Send the renders and photography. We'll come back with a storyboard and a short concept piece tailored to it. No spend until you've seen what it looks like.

Send us a project

Or email Jeff@CEDart.com

Talk to us